Thursday, March 28, 2013

Fwd: Multiconnexions Newsletter: Multi-BUZZ #12

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From: Diya Dasgupta <>
Date: 28 March 2013 19:33:47 AEDT
To: Diya Dasgupta <>
Subject: Multiconnexions Newsletter: Multi-BUZZ #12

From: Public Relations <>
Reply-To: Public Relations <>
Date: Thu, 28 Mar 2013 18:48:24 +1100
To: Diksha Lepcha <>
Subject: Multi-BUZZ #12

Multi-BUZZ #12
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28 March 2013   Buzz #12
A snapshot of where India stands in the Asian Century White Paper
Excerpts from

1. The Australia in the Asian Century White Paper places India in a position of much greater significance than it has previously achieved in our national consciousness. India is identified as one of five key regional nations that are most important to Australia, along with China, Japan, South Korea and Indonesia.


Multiculturalism is not just a passing fancy
By Priya Prakash

The camels have been shampooed, the taxi is waiting, and lights on the Sydney Harbour Bridge has been turned on, but "Where the bloody hell are you?" Does this ring a bell?

The 2006 Australia tourism campaign; after being on air for about 2 years, the advertisement was finally laid to rest; albeit in the receptacle of advertising history. 


Five things you didn't know about Holi
By Mallika Goel

Much like any country has their iconic festivals- La Tomatina Festival in Spain, Oktoberfest in Germany or even The Carnival in Rio, India has Holi - the closest we Indians come to having a raucous public party. As this colourful and exuberant festival nears in 2013, we've compiled a list of top five interesting facts to get you up to speed:


Meet our new Graphic Designer...Diya Dasgupta

1. Your first impression of MC at your interview?

I walked in to MC with a pounding heart, excited and nervous…and terribly wanting to impress my interviewer. Little did I realize I was going to be interviewed by not one, but five women…simultaneously! 


From the Editor's Desk

Ready. Steady. It's a long weekend! Fly away to Bali, to the Gold Coast, perhaps to the Caribbean? Not this time! 

I met two business associates very recently at a recent business event and both of them eagerly shared that they were heading to India for this long Easter weekend and were looking forward
to it. 

A long weekend of Easter and Holi celebrations coming together in India will certainly make their trip a colourful one and a memorable one at that. India is in the forefront today and for the right reasons. Any international business plan that does not include India cannot reflect vision. 

With the growing and rapid professional  migration from India to Australia, any marketing plan that does not include the Indian and sub-continent audience residing in Australia, will not be tapping into the fullest extent of audience and revenue opportunities for the marketer. 

I leave you to dabble with these ideas and more. In this issue of Multibuzz we talk about the Asian White Paper spotlight on India, five things about Holi you didn't know, why multiculturalism is not a passing fancy and an interview with our new designer, Diya Dasgupta.

Happy Holi and Easter to all our readers! 

Multiculturalism is the New Mainstream

Multi-BUZZ is brought to you by Multicall Connexions a 360° integrated and a GOLD EFFIE award winning agency specialising in multicultural marketing and advertising communication. If you are interested in communicating about your products and services with the rapidly growing 10 million + multicultural consumers, you are invited to visit

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